AWARD WINNER

SUNDAY II SUNDAY

An award winning performance-driven haircare brand created for active women with textured hair. As Creative Architect, I built the brand from the ground up defining its identity, packaging system, and digital expression to create a clear, functional, and emotionally resonant brand experience.

The work earned industry recognition from Allure, Cosmopolitan, SELF, The Knot, and Glossy, validating both the product innovation and the brand system.

Design Scope: Package Design, Art Direction, Photography Direction, E-Commerce Website Design and Visual Storytelling

View Selected Work
A group of Sunday II Sunday models with curly hair, smiling and embracing each other against a plain background, with bold black and white text promoting healthy curly hair.
Collection of four skincare bottles and tubes on marble surface with marble wall background, some bottles have spray nozzles and one has a dropper cap.
A woman with natural, curly hair smiling while holding a bottle of Sunday II Sunday hair product.
Two spray bottles labeled 'SUNDAY' in a white and black backpack. One bottle is beige and the other is black, both with spray nozzles.
A collage of women with various curly and textured hairstyles, some posing, some styling or applying hair products, with the text 'SUNDAY I SUNDAY' overlaid.
Sports bag and dumbbells on a textured gym floor with skincare products and a towel inside the bag.
A person with short, curly dark hair, wearing a hoop earring, is washing their hair with soap and water in the shower, facing away from the camera, with water and soap suds visible on their hair and body.
Three hair care products from Sunday II Sunday brand, including a scalp balancing shampoo, a replenishing conditioner, and a small container of scalp balancing scrub, on a soapy surface with bubbles.
A black spray bottle labeled 'SUNDY II SUNDAY' with the words 'REVIVE ME DAILY MOISTURIZING SPRAY' on a textured white surface.
A woman with natural curly hair holding a bottle of hair supplement and smiling.
Assorted bottles of SUNDAY skincare products, including sprays, serums, and creams, arranged on a flat surface.
A collection of skincare and haircare products from the brand SUNDAY, including sprays, serums, and creams, arranged on a textured surface with a dark, stormy sky background.
Woman with short dark hair in a black tank top applying hair product from a beige spray bottle against a plain beige background.
Close-up of a woman's face with textured, curly hair covering part of her forehead and eyes.
Multiple bottles of SUNDAY II ROOT REFRESH Micellar Rinse infused with apple cider vinegar, arranged on a white surface.
Open container of Sunday II signature salt balancing scrub on white surface with marble pattern, partially tipped open showing white exfoliating scrub inside.
Six panels showcasing different product ingredients, including powders, liquids, and extracts, each with a brief description of their benefits and key ingredients.
Person washing their curly, dark hair with shampoo, lathering and massaging the scalp.
Workout and skincare items on a yoga mat, including a black bottle labeled 'Soothe Me' with a spray nozzle, a white spray bottle labeled 'SunDay SunDay,' and a gray foam roller, with teal dumbbells and a marble background.
Side profile of a woman with curly brown hair smiling, wearing a black tube top, against a plain white background.
Close-up of wet, dark brown hair being brushed with a plastic hairbrush labeled with days of the week, over a person's shoulder with bare skin visible.
A woman with wet, curly hair applies shampoo from a white bottle labeled 'SUNDAY | SUNDAY', 'Signature', 'Scalp Balancing Shampoo', 12 fl oz (354 mL), to her hair and shoulder.
Black bottle of shampoo or conditioner labeled "SUNDAY II SUNDAY" lying on a sunlit water surface with ripples and bubbles.