I LOVE THIS BOD.

A wellness brand centered on care, confidence, and everyday rituals. I led the creation of the brand’s visual identity, including logo design, vitamin gummy packaging, art direction, and merchandise, shaping a system that feels uplifting, approachable, and affirming. The work focused on balancing wellness credibility with emotional warmth — creating a brand expression that feels inclusive, joyful, and designed to connect beyond the product itself.

Design Scope: Package Design, Art Direction, Photography Direction, E-Commerce Website Design and Visual Storytelling