HEALTH & WELLNESS

ILoveThisBOD.

A wellness brand focused on gut health and whole-body balance through simple, approachable daily rituals. I led the brand’s visual foundation designing the logo, vitamin gummy packaging, art direction, and merchandise with an emphasis on clarity, warmth, and credibility. The goal was to create a brand that feels supportive and empowering, translating wellness benefits into a visual system that’s inviting, trustworthy, and easy to connect with.

Design Scope: Package Design, Art Direction, Photography Direction, E-Commerce Website Design and Visual Storytelling

View Selected Work
Five bottles of apple cider vinegar gummies lined up on a pink background, casting shadows.
A hand holding a clear plastic jar of red apple cider vinegar gummy supplements against a pink background.
A woman wearing pink athletic wear holds a clear bottle of gummy vitamins labeled 'I Love This BOD' with apple cider vinegar gummies inside, against a pink background.
Five bottles of apple cider vinegar flavored gummies on a pink background, with each bottle containing red gummy candies.
A hand holding two pink apple-shaped gummy candies against a pink background.
Bottle of apple cider vinegar gummies with red and orange gummy candies inside, labeled 'I Love This Bod' with a white cap, on a white background with a shadow.
Open bottle of apple cider vinegar gummies with some gummies flying out against a white background.
A clear plastic jar filled with red gummy candies. The jar has a white lid and a red label with supplement facts, ingredients, and usage instructions printed on it.
A woman in pink and orange tie-dye workout clothes sitting on a pink yoga mat, holding a bottle of multivitamins.
Clear plastic bottle of multivitamin gummies with pineapple, strawberry, and orange flavors, labeled "I love this BOD" on a white background, casting a shadow.
Hand holding a jar of gummy vitamins with pink and yellow gummies inside, against a pink background.
A woman wearing pink and white tie-dye workout clothing, holding a handful of colorful jelly beans against a pink background.
A woman is lying on a gray couch, wearing a matching mint green sweatshirt and shorts with the text 'LOVETHISBOT' on both, and has long dark hair.
Person wearing pink sweatpants with text, white Nike sneakers, and cream-colored socks, standing on a wooden floor.
A woman taking a mirror selfie, wearing a green sweatshirt and pink sweatpants, with her left hand in her pocket. The sweatshirt and sweatpants both have the text 'I LOVE THIS BOD.' printed on them.