For Mary Kay Inc. Great Heights™ Waterproof Mascara, I led the design of all sales-force and consumer-facing marketing materials. This included art direction, look book design, social media content, consumer brochures, and digital assets used across multiple touchpoints. The work focused on translating product performance into clear, compelling visuals — creating a cohesive storytelling system that empowered consultants to confidently present the product while maintaining consistency with Mary Kay’s brand standards.

Design Scope: Campaign Design, Art Direction and Visual Storytelling