SELF HELP

BEST SELF Co.

For Best Self Co., I designed a range of products, accessories, and guided journal packs focused on self-reflection, growth, and everyday intention. The work centered on creating tools that feel purposeful and approachable balancing structure with warmth through material choices, typography, and layout. Each product was designed to support meaningful daily habits while maintaining a cohesive, elevated brand experience across the full ecosystem.

Design Scope: Package Design and Merchandise Design

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Blue and yellow package of Best Self SmartMarks, a set of 3 bookmark stickers with space for writing book title and page number, placed on a wooden surface.
A wooden table with a box of SmartMarks bookmarks, a spiral notepad with handwritten notes, and a gold pen.
Desk with eyeglasses, a package of SMART MARKS, three yellow and one white notepads, and a gold pen.
Top-down view of a wooden desk with notebooks, pens, paper clips, and a green succulent plant placed on the right.
Gray T-shirt with a navy blue pocket featuring academic and science-themed icons.
Desk with a closed silver laptop, a large leather and fabric folder, a small leather wallet, a smartphone on top of a book, and a leather notebook.
Three closed hardcover notebooks with black covers and yellow bookmarks, each opened to reveal pages, on a white background.
A set of three yellow and blue SmartMarks bookmarks, a matching blue box, a white notepad, and a book titled 'Pocket Anatomy' on a wooden surface.
Set of five colorful hardcover journals with a blue self journal box